Portfolio
Kiara Mckay

Dynamic communications professional with expertise in digital content strategy, social media management, and multi-channel campaigns. Fluent in French, English, and Spanish, I specialize in creating compelling content that resonates with global audiences.

My expertises

Strategic Content Creation & Management

Content Crafting

I focus on creating and managing engaging content that aligns with brand objectives, whether it’s white papers, social media, or website content.

Digital Marketing & Engagement

Digital Amplification

I’ve worked on enhancing digital presence through SEO, SEA, social media management, and lead nurturing to drive engagement and conversions.

Project Coordination & Collaboration

Collaborative Execution

I’ve supported teams in organizing and executing campaigns and events, ensuring smooth processes and effective communication along the way.

Video storytelling

Ability to confidently appear on camera to embody the brand, create proximity with the audience, and deliver clear, engaging messages.

Work Experiences

COMMUNICATION AND MARKETING OFFICER - APGAR

Developed and implemented annual editorial strategies, including multi-channel content plans to boost visibility and engagement.
Created engaging content, including white papers, webinars, videos, and infographics, ensuring alignment with brand messaging.
Co-managed social media accounts and crafted videos, visuals, and content showcasing Apgar’s culture and expertise.
Designed internal and external newsletters and executed email campaigns to enhance lead engagement and team alignment.
Organized physical and virtual events (trade fairs, conferences) and ensured effective communication strategies including branding, pre-event promotions, live updates, and post-event lead follow-up.
Optimized website content with SEO/SEA strategies and conducted audits to improve search rankings.
Implemented automated lead qualification and nurturing workflows using HubSpot, optimizing lead conversion.

COMMUNICATIONS - WORLD METEOROLOGICAL ORGANIZATION

Created monthly email newsletters that were sent out to more than 100+ members
Created and published content on the WCC website, including articles, infographics and videos that were viewed over 150+ times
Curated content and copies for 5 social media channels including Linkedin, Twitter, and Youtube assessing customer response to create targeted messaging
Created news and events content and maintained more than 15+ webpage layouts single-handedly for WCC’s website and implementation of SEO best practices
Designed, edited, and maintained an editorial calendar in addition to producing 20+ textual and graphic creative pieces monthly for WCC’s social media channels including a call to action (CTA), social media stories and video content

MARKETING DEVELOPEMENT ASSISTANT- CARAN D'ACHE

Produced market analysis providing in-depth analysis of current market trends
Assisted in market validation research through the management of a digital survey of 100+ participants
Managed an inventory migration of the company database on a Product Information System database (PIM) of over 1250+ products while also assisting the team of 3 product owners
Coordinated with creative, translation agencies and in-house communications managers to create the yearly marketing brochure
Performed routine clerical tasks such as: filing, answering phones, typing, copying, and open and sort incoming mail, and prepare outgoing mail and materials

UN Volunteering

UNESCO - Publishing - Regional Office for West Africa

Layout of the French version of SangSaeng magazine n°58 using InDesign software
Compliance with the magazine’s graphic charter and editorial line
Coordination with the Regional Office for West Africa to make adjustments based on UNESCO and APCEIU comments
UVP Certificate

Key messaging creation for multi-channel delivery
Creation of digital cards to highlight the impact of UNESCO’s and Regional Office for West Africa’s work
Compliance with the report’s visual identity and editorial line
UVP Certificate