Portfolio
Kiara Mckay

4+ years of experience leading end-to-end digital communication projects in international environments. Content creation, email marketing, social media, and event management: a versatile profile delivering measurable results.
Fluent in French, English, and Spanish.

My expertises

Strategic Content Creation & Management

Content Crafting

I focus on creating and managing engaging content that aligns with brand objectives, whether it’s white papers, social media, or website content.

Digital Marketing & Engagement

Digital Amplification

I’ve worked on enhancing digital presence through SEO, SEA, social media management, and lead nurturing to drive engagement and conversions.

Project Coordination & Collaboration

Collaborative Execution

I’ve supported teams in organizing and executing campaigns and events, ensuring smooth processes and effective communication along the way.

Work Experiences

COMMUNICATION AND MARKETING OFFICER - APGAR

• Produced 50+ high-value content pieces: ebooks, brochures, articles, interviews, and newsletters

• Designed and maintained the annual editorial calendar (print & digital)

• Grew LinkedIn presence from 10K to 30K followers in 3 years

• Designed and managed LinkedIn Ads campaigns

• Co-managed LinkedIn, Instagram, Viva Engage, and WhatsApp accounts

• Led website content and SEO optimization: +23% overall traffic, +9% organic traffic over 3 years

• Regularly updated the website (WordPress) and coordinated with technical providers

• Managed email marketing campaigns on HubSpot: design, segmentation, scheduling, and deployment

• Implemented marketing automation workflows (nurturing, follow-ups)

• Managed and cleaned contact database, with segmentation by profile and behavior

• Organized physical and digital events (trade shows, conferences): branding, promotion, live facilitation, post-event follow-up

• Produced and hosted LinkedIn Live sessions with data experts: editorial framing, speaker coordination, promotion, and replay tracking

COMMUNICATIONS - WORLD METEOROLOGICAL ORGANIZATION

• Designed communication strategy and visual identity for the Water and Climate Coalition (WCC)

• Wrote and distributed monthly newsletters for 100+ global leaders (ministers, heads of state, UN agency directors)

• Produced high-level editorial content and institutional materials (Call for Partners, coalition brochures, official reports shared ahead of COP27 and the UN Water Conference 2023)

• Co-managed social media in alignment with the UN agenda

• Managed the WCC website: page creation, updates, and publication across 15+ sections

MARKETING DEVELOPEMENT ASSISTANT - CARAN D'ACHE

• Contributed to a strategic product data management project (1,250+ references)

• Coordinated between internal teams and external providers

• Conducted market research and trend analysis

• Contributed to market validation studies through the management of a digital survey (100+ respondents)

UN Volunteering

UNESCO - Publishing - Regional Office for West Africa

• Contributed to communication initiatives related to peace, culture, and international development

• Developed and deployed digital communication campaigns on Twitter (X), Instagram, TikTok, and Facebook

• Produced the French InDesign version of SangSaeng magazine (Issue 58)

UVP Certificate

Key messaging creation for multi-channel delivery
Creation of digital cards to highlight the impact of UNESCO’s and Regional Office for West Africa’s work
Compliance with the report’s visual identity and editorial line
UVP Certificate