Portfolio
Kiara Mckay

4+ years of experience leading end-to-end digital communication projects. Content creation, email marketing, social media, and event management: a versatile profile delivering measurable results.

Fluent in French, English, and Spanish.

My expertises

Strategic Content Creation & Management

Content Crafting

I focus on creating and managing engaging content that aligns with brand objectives, whether it’s white papers, social media, or website content.

Digital Marketing & Engagement

Digital Amplification

I’ve worked on enhancing digital presence through SEO, SEA, social media management, and lead nurturing to drive engagement and conversions.

Project Coordination & Collaboration

Collaborative Execution

I’ve supported teams in organizing and executing campaigns and events, ensuring smooth processes and effective communication along the way.

Work Experiences

COMMUNICATION AND MARKETING OFFICER - APGAR

• Produced 50+ high-value content pieces: ebooks, brochures, articles, interviews, and newsletters

• Designed and maintained the annual editorial calendar (print & digital)

• Grew LinkedIn presence from 10K to 30K followers in 3 years

• Designed and managed LinkedIn Ads campaigns

• Co-managed LinkedIn, Instagram, Viva Engage, and WhatsApp accounts

• Led website content and SEO optimization: +23% overall traffic, +9% organic traffic over 3 years

• Regularly updated the website (WordPress) and coordinated with technical providers

• Managed email marketing campaigns on HubSpot: design, segmentation, scheduling, and deployment

• Implemented marketing automation workflows (nurturing, follow-ups)

• Managed and cleaned contact database, with segmentation by profile and behavior

• Organized physical and digital events (trade shows, conferences): branding, promotion, live facilitation, post-event follow-up

• Produced and hosted LinkedIn Live sessions with data experts: editorial framing, speaker coordination, promotion, and replay tracking

COMMUNICATIONS - WORLD METEOROLOGICAL ORGANIZATION

• Designed communication strategy and visual identity for the Water and Climate Coalition (WCC)

• Wrote and distributed monthly newsletters for 100+ global leaders (ministers, heads of state, UN agency directors)

• Produced high-level editorial content and institutional materials (Call for Partners, coalition brochures, official reports shared ahead of COP27 and the UN Water Conference 2023)

• Co-managed social media in alignment with the UN agenda

• Managed the WCC website: page creation, updates, and publication across 15+ sections

MARKETING DEVELOPEMENT ASSISTANT - CARAN D'ACHE

• Contributed to a strategic product data management project (1,250+ references)

• Coordinated between internal teams and external providers

• Conducted market research and trend analysis

• Contributed to market validation studies through the management of a digital survey (100+ respondents)

UN Volunteering

UNESCO - Publishing - Regional Office for West Africa

• Contributed to communication initiatives related to peace, culture, and international development

• Developed and deployed digital communication campaigns on Twitter (X), Instagram, TikTok, and Facebook

• Produced the French InDesign version of SangSaeng magazine (Issue 58)

UNESCO - Social Media Digital Campaign - Regional Office for West Africa
  • Key messaging creation for multi-channel delivery
  • Creation of digital cards to highlight the impact of UNESCO’s and Regional Office for West Africa’s work
  • Compliance with the report’s visual identity and editorial line
  • UVP Certificate

EDUCATIONAL BACKGROUND

DIPLOMA IN DIGITAL MARKETING
  • ESM – Genève – 09/20 – 04/21
    Digital project management, Community management, SEO, SEM, Google Ads, e-commerce, webdesign
MASTER IN PRINT AND DIGITAL PUBLISHING
  • University of Toulouse Jean Jaurès – 2018-2020
    Thesis: Digital controversies in the youth publishing sector
BACHELOR IN FRENCH LITERATURE

University of Toulouse Jean Jaurès – 2014-2017

WCC-Action-Plan (1)

Content Library

Website Gallery

Video Gallery

Editorial Content

Multiple Ebooks:
ApgarIA Intelligent Agents, How AI is reinventing MDM, Data & AI Products
Multiple brochures: AI Focus brochure, Data Architecture brochure, Data Integration brochure & more 

Water and Climate Coalition: 

Visuals

Recommendation Letter n°1

World Meteorological Organization

NICOLAS FRANKE
Coordinator and Programme Officer

Click here

Recommendation Letter n°2

World Meteorological Organization

SULAGNA MISHRA
Scientific Officer

Click here

Recommendation Letter n°3

Caran d’Ache

ALINE HATCH
Product Owner – Colour

Click here

LANGUAGES

French (Mother tongue)
English (C1)
Spanish (B2)
  • Dance
  • Sports (running, hiking and swimming)
  • Reading or watching movies

HARD SKILLS

InDesign
Photoshop
Illustrator

• Web & Analytics
WordPress • WooCommerce • Google Analytics • On-page SEO

• CRM & Emailing
HubSpot (campaigns, workflows, CRM) • Hootsuite • Tweetdeck

• Video & Social
Kapwing • InShot • LinkedIn Ads • Meta Business Suite

• Project Management
Trello • MS Office • Notion

Selected Work

A selection of editorial, design and digital communication projects produced across international environments.

Jak probíhají platby?

K dispozici je několik platebních metod u bassbet casino https://audiomack.com/bassbetcasinocz/ pro rychlé transakce.

Further reading for Australian users exploring $10 payid casino real money is available here: https://pbase.com/payidplay/image/175996492

When taking a broader look at the wider subject of Canadian online casinos, you can check https://www.chordie.com/forum/profile.php?id=2388864 to take your research a little further.

Bei der Prüfung von Sicherheitsmerkmalen macht Kingmaker Casino deutlich, warum Kontodaten und Zahlungsmittel korrekt sein müssen.

Bevor Echtgeld eingesetzt wird, kann Bahigo Casino Schweiz dabei helfen, Bedingungen, Limits und Zahlungsmethoden genauer anzusehen.

Institutional · InDesign

Produced and designed this official UN publication on behalf of the Water and Climate Coalition, a coalition of current and former Heads of State, Ministers and Directors of UN agencies. Distributed ahead of COP27 and the 2023 UN Water Conference. Audience: Presidents, Prime Ministers, World Bank Managing Director, WMO Secretary-General.

Editorial · Canva

Full editorial and graphic design of a B2B case study on AI-driven production optimization. Produced in collaboration with Logoplaste.

Institutional · InDesign

French InDesign layout of UNESCO's SangSaeng magazine, produced in compliance with UNESCO's graphic charter and editorial guidelines.

Social Media · LinkedIn

Promotional visual for a LinkedIn Live featuring C-level data experts. Hosted by APGAR's CEO. Community management and post-event follow-up.

Branding · Visual Identity

Designed the complete visual identity of the Water and Climate Coalition from scratch: logo usage, color palette, typography, graphic templates and editorial guidelines. 

Gallery

WCC-Action-Plan-inside-1
A breathtaking view of the sunset casting vibrant colors over a fog-covered valley and distant mountains.
Building a data-driven ebook
Explore the captivating underwater scene with mesmerizing sunlight rays penetrating the deep sea.
Capture d’écran 2024-12-09 202950
Tranquil ocean waves under a soft sunset sky, perfect for backgrounds.
WCC-Action-Plan-inside-3
the sun is setting behind a tree branch
scenery of mountain canyon